Hourly rate calculator for service business owners
Work backward from what you want to take home. Add your overhead and a tax set-aside, divide by the hours you can actually bill, and see the rate you need to break even and the rate that also leaves a profit.
Put your rate into real quotes
Once you know your rate, a job app can carry it into every quote and invoice. Jobber Core is listed at $29/mo billed annually and QuoteIQ Essentials at $29.99/mo, for one user each (as checked Oct 10, 2026).
Paying a crew? Gusto lists payroll from $49/mo + $6/mo per person. See Gusto → affiliate link
Starting out? See the simplest software setup.
The formula
The set-aside is treated as a share of your pay before it’s set aside, so a 25% set-aside on $50,000 take-home means earning $66,666.67. Profit margin is a share of the rate, not a markup: at 15%, $0.15 of every $1 billed is left after your pay, set-aside and overhead. This is a one-person view. If you have employees, their wages belong in a job-level calculator like our house cleaning, lawn mowing or pressure washing tools.
Worked example
You want to take home $50,000 and choose a 25% set-aside, so you need $50,000 ÷ 0.75 = $66,666.67 before the set-aside. Overhead is $150 insurance + $400 vehicle + $300 fuel + $60 software + $80 phone + $150 supplies = $1,140 a month, or $13,680 a year. Break-even revenue is $80,346.67. Billing 30 hours a week for 48 weeks gives 1,440 billable hours, so the break-even rate is $55.80 an hour ($80,346.67 ÷ 1,440). With a 15% target profit margin: $55.80 ÷ 0.85 = $65.64 an hour (using unrounded figures). Working 5 days a week is 6 billable hours a day: $393.86 a day at the recommended rate, or $334.78 to break even. At $65.64 an hour for 1,440 hours, revenue is about $94,525, leaving about $14,179 in profit after your pay, set-aside and overhead.